Iyah May
​DEUCE is excited to announce we are working alongside independent singer-songwriter and viral sensation
Iyah May
Based in Sydney, Australia, Iyah May has created huge controversy following the release of her single Karmageddon after she chose to walk away from her major label and was dropped by her management company when she refused to change certain lyrics to her song.
The track sliced through the clamour and chaos of modern life, exposing the harsh realities of political division, media manipulation, corporate greed, and public apathy and had been described as being a striking anthem for these turbulent times.
Starting where she left off, Iyah May now returns with her new single, Everything's Fine, a deeply personal reflection wrapped in infectious hooks and lyrical irony about today's world.
Further information on Iyah May can be found at www.iyahmay.com or on social media at
www.x.com/iyahmaymusic
www.tiktok.com/@iyahmayhem
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You can listen to Everything's Fine by Iyah May below (please note, radio edited version available in Dropbox folder provided) :
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​You can listen and watch Karmageddon by Iyah May and Acoustic Karmageddon below:
Karmageddon has:
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Reached number 1 on iTunes Australia
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Number 12 in the US
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Number 16 Worldwide
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Trended on YouTube at number 23
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Cracked the Apple Music UK Top 40
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Reached number 1 on Spotify Viral Charts in Spain and Indonesia
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Reached number 2 in Malaysia
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Had over 3.1 million views on YouTube in a month
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Over 3 million streams on Spotify
in addition to this, the track also attracted attention from figures such as Jimmy Dore, Joe Rogan, Jimmy Dore, Jewel, Paloma Faith, and a slew of artists and celebrities, with its popularity bringing it to the attention of US publications, Newsweek, Yahoo Entertainment, and Daily Mail.
Karmageddon has flourished entirely through organic growth without any financial input in the promotion and is a fantastic example to independent bands and artists worldwide that success is possible without the hand of a major label guiding the way.
Further information on Iyah May can be found on her website www.iyahmay.com
You can also follow her on social media at:
www.x.com/iyahmaymusic
www.tiktok.com/@iyahmayhem
For further information on Iyah May, please email rob@deucemusic.com