OWN YOUR MUSIC CAMPAIGN
DEUCE has recently started a new campaign to encourage music fans to buy CDs and vinyls, with the aim to shine a light on how little artists earn from streams, and remind the world that music's true value cannot be measured in clicks.
Streaming might be music’s most convenient stage, but for artists, it is far from a sustainable one. On most platforms, a single stream is worth only a fraction of a penny—so even thousands of listens often earn less than one CD sale. Buying physical music, like CDs or vinyl, gives artists something streaming can’t: real support. Without it, countless musicians struggle to keep creating, and the soundtrack of our lives risks being shaped more by algorithms than artistry.
Throughout the campaign, DEUCE intends to:
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Encourage artists and music fans to share a photo online (similar to above) with your CD/vinyl collection using #OwnYourMusic and remind the world that music is more than just a stream
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Inspire people to rediscover the power of true audio when you spin a CD on a quality player
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Prove to the next generation of music fans, that amazing sound does not have to come with a luxury price tag
Plus plenty more.
If you are a band, artist, music producer, studio owner, radio presenter, record shop owner, or music fan, and would like to play a part in this campaign, please email a photo of you with your CD or vinyl collection to rob@deucemusic.com, including your name and social media handles, so we can tag you and share it online. If you are an artist, remember to include a direct link to where your CDs/vinyls can be purchased.
Please forward this press release to anyone else who would be interested!
DEUCE looks forward to receiving your responses and providing you with further updates on the campaign. You can also follow progress on social media at:
www.instagram.com/deucemusicglobal